Cost-effective Ways to Drive Traffic To Your Website

Published Sep 07, 22
5 min read

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Now let’s get this straight: We aren’t against seasonal content. If you sell a seasonal product or service, it makes sense for you to create seasonal content. But if you want to drive traffic to your site all year round, you need to create evergreen content. But what is evergreen content? It’s pretty much what it says on the tin — it’s content that can drive traffic to your site all year round.

There are many types of evergreen content (and most of the topics and ideas can be found in the tools mentioned just below), but here are some of the most consistently successful formats. How-to guides Q&As and FAQs Step-by-step processes or tutorials Ultimate guides Product reviews and round-ups Training guides One way to make sure this type of evergreen content continues to be successful is regularly updating it.

That way, you’ll keep sending on-topic traffic to your site year after year. It’s the gift that keeps on giving! It’s worth noting that with this tactic, you’re more likely to get links and exposure on other sites that help drive traffic to your site over time — unless, of course, you can attach your visuals to the kind of content people are actively searching for.

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It’s a win-win-win content marketing tactic. No matter what kind of traffic-driving content you create, you need to ensure you make the most of it. Don’t just use the content once. Use it across different channels and get more bang for your buck. Need a few ideas? Here are some ways you can repurpose your content marketing.

The same presentation can be transcribed using a service like and can become a blog post with a bit of tweaking. Visual content for guides and blog posts can be repurposed for social media. Blog posts can be periodically sent out to an email marketing list. Take internal processes and turn them into whitepapers.

If the piece has performed well in the past, it stands to reason that it can perform well again. A few tools have popped up recently that analyze this data for you. And anything that takes out some of the manual labor is a big benefit in our book. Two of the most popular are Revive and the content decay feature in Click, Flow.

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You need to keep an eye on what you’ve created before. Sometimes it pays to look backward as well as forwards. Do you remember the old Kevin Costner film “Field of Dreams”? The one in which he delivered the classic line: “If you build it, he will come”? Sure, you can create amazing, quality content.

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Outreach is vital. You need to get your content in front of the right people. They are the ones that share your content; they are the ones that link to your content; they are the ones that can help amplify your content. But how do you get started with outreach? It begins with a list.

With just a few clicks and some refining of the search results, you can grab the data for hundreds of relevant sites. This saves hours of manual work. The data it grabs for you includes (but isn’t limited to): The pages that similar content appears on (and by default, the site).

Drive Traffic To Your Website and Increase Your Sales

The domain rating (essential if you’re looking to build links). The number of domains that link to the piece of content. Estimated traffic. Who tweeted the content. You’ll get an overview of the topic, similar to what you see here: You can then look at the details at a URL level.

But what’s a good site? Well, we’re glad you asked. Here are a few things to look out for when choosing a site you might want to guest post on. Does the site have a decent amount of traffic? Does it write mainly about your niche (you’ll want to stay away from general “we-cover-everything” type sites).

Google is good at spotting patterns, and if it thinks you’re trying to game the system, you could find yourself in trouble with the search engine powers-that-be. Influencers have been a hot topic for a few years now, with many getting a lot of love from some of the world’s biggest brands.

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Bloggers are also influencers, and they can be very effective when it comes to driving traffic and brand awareness. Social media is time-sensitive, whereas blog content can send a steady stream of traffic for much longer, sustained periods. There are plenty of tools that allow you to search for and engage with these influencers.

You need people to email. There are many tips, tricks, and strategies for getting people to sign up to your emails, including (but not limited to): Incentivizing sign-ups (with a discount, for example). Hiding content behind a paywall that only subscribers can access. Dotting call-to-actions across your site. But these aren’t going to help much unless you already have a steady stream of traffic.

There are many ways you can do this, but in our experience, the ones that can drive the most traffic are the following: Quora is the site for answering potential customers’ questions. Also, Quora pages often rank well in Google, giving you more visibility than you might get via your own site.

Drive Traffic To Your Website and Increase Your Sales

But forums aren’t all spam. They can be (and often are) used as a legitimate means of driving traffic. Since most popular forums have a good few years under their belt, they usually have many active members. They’re not forums, really. They’re communities that come together around a passion for a particular topic.

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This could be a standard forum or more in the vein of a curated community like Product Hunt. Whatever you choose, you have to make sure that it’s the right choice for your audience. As these communities grow, they attract more people, and as it’s part of your site, they will connect with your brand.